With over 17,000 visitors, the Ebike Challenge in Gent, the fair held from 2 to 3 March 2024, allowed NIEF to make its brand known also on Belgian territory.
By participating as an emerging brand, the organizers reserved an important space for us right at the entrance to the fair. Our location at stand A15 allowed us to more easily highlight our new 2024 models:
Aprum, Aprum Magis Plus, Colosseo, Colosseo Magis and Sibilla
We collected important feedback from the public in Ghent, interested in the engine power and autonomy of the ebikes, the design and quality of the materials and components. The Belgian territory is similar to central Italy, which is why the feedback on the Aprum models has been very positive.
In addition to the presentation of the new models, NIEF made the e-bikes available for testing in the proving ground, allowing visitors to directly experience the quality and performance of our ebikes.
These investments strengthen NIEF's position in the international e-bike scene, demonstrating its commitment to providing cutting-edge solutions for an increasingly broad and demanding audience.
From our stands, in addition to viewing our models on display, visitors tried the NIEF ebikes on an indoor track approximately 1 km long.
In collaboration with Coesione Italia, internationalization project of the NIEF brand in the European Union market, ERDF contribution, co-financed by the European Union and the Lazio Region.
Watch the video published by the organizers of the Ghent fair on their YouTube channel: https://www.youtube.com/watch?v=PEdOli_7CyE
